Sanitary companies: Implementing an open marketing strategy

Release time:04-09-2018
Abstract:

What are the equipments? What is good for kitchen appliances?

Open marketing strategy, openness is quality, openness is honesty, openness is a business and consumers sincere communication heart. Open marketing strategy is a business with strategic vision and market vision. A good company can't do without a correct decision. The sanitary ware industry has entered an era of “open marketing”. If those companies that are not yet open are par with the companies that already have open marketing, they need to be open. Follow-up can not be left behind.
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In 2013, the competition in the sanitary ware market has become increasingly fierce. In addition, consumers’ perceptions of consumption have become more rational and the market maturity has been continuously improved. Companies must increase investment in product research and development, constantly launch competitive products, and win with excellent quality. Consumer recognition; constantly launching competitive products, earning credibility with sincerity; constantly introducing new strategic ideas, using new thinking to make the company a new level.
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Open. Openness is a big topic. Now one of the main themes of the world is talking about opening up this issue. Now all media will talk about the openness of the one-stop media and the opening of content. Then it is the integration of three networks. Opening up is a big topic. We don’t have today. Given enough time, I will only open up from the marketing level. The first one is the opening up of businesses, forming a win-win situation. The second is the opening of advertisements that spread across media. Third, third parties open up the platform for advertising through technology. The first example is China Merchants Bank. It cooperates with the group purchasing network and embeds each other. In a very short period of time, the business of China Merchants Bank is good, or the business of the group purchase network is good, or the demand of netizens is also good, achieving a win-win situation. . Vanke is also a well-known customer. It has been doing cross-media marketing in recent years. It first cooperated with McDonald's. Its public relations activities are always cross-media cooperation. Its films, outdoor light boxes, and video TVs combine The spread, including the internet, has its phased search, blog, and video-like convergent divergence. Different stages have different purposes. In recent years, the spread of Vanke has greatly improved, and it has always been among the best in sales.
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To achieve this, the bosses of many companies have yet to settle. The problems they are trying to solve are:
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First of all, we must complete the transition from "businessmen" to "entrepreneurs." The difference between businessmen and entrepreneurs is that the former is good at "counting" and the latter is "understanding." Those sanitary ware manufacturers that can survive survive their own hard work and have made a certain profit. This is the result of their hard work and creative work. In the early stage of the business, in order to achieve the original accumulation, the boss often hands-on, the matter must be intimate, this is the stage of businessmen, this approach is understandable, but when the company completed the initial accumulation and development to a certain scale, the boss needs to delegate power to the subordinates To maximize creativity and enthusiasm, we must concentrate our efforts on exploring new markets and innovative operations, making “customized services” fine, and consider how companies should take advantage of potentials and trends to establish industry leadership and strengths. Status, enter the ranks of entrepreneurs.
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Second, sanitary companies need to understand that "strategy" is more important than "management." Management is a kind of daily behavior, focusing on the internal affairs of the company, doing things exactly and in the right way, and pursuing efficiency and efficiency. Strategy is a non-daily act that focuses on the external market and pursues the most valuable things for the company.
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Once again, sanitary ware companies must not only attract more investment, but also pay more attention to "intellectual wisdom" and introduce new ideas for enterprises. After all, enterprise competition is the competition of talents. The introduction of correct and new strategic ideas will allow the development of the enterprise to a new level.
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Marketing can not be one-way thinking, but consider what consumers are thinking. Young people have their own ideas. They must communicate with them and understand their pursuit and mentality before they can achieve the best marketing results. To communicate more with consumers and understand that their inner world is important, this is the starting point for all corporate marketing.
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Unlike the markets of developed countries, the Chinese market presents a jumping and diversified development trend. In other countries, the upgrading of products is a step-by-step process, while in China, all products appear almost at the same time. For example, traditional video recorders have been used abroad for many years, but the Chinese market has a very short life cycle and soon jumped to the digital DV era.
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Faced with such an open and diversified market, companies expect consumers to regard products as friends. This is the position we have been pursuing. Therefore, we must pay attention to the pursuit of consumers. There are two levels of pursuit, one is spiritual needs, and the other is material needs. To understand the inner world of consumers, it is even more important to listen to the voice of consumers.